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Spruce Private Investors

CLIENT: Spruce Investments
PARTNERSHIP: Connacher Design & aabalonered
PROJECT ELEMENTS: Branding, Print, Web

Spruce Private Investors serves as the Chief Investment Officer and asset manager for family offices and charitable institutions. Spruce has helped families and investors benefit from the ever-widening and sophisticated array of global investment opportunities.

As part of the aabalone[red] team to develop a new Spruce branding expression, I participated in the development of a new logo and subsequent branding applications. Spruce’s visual brand is all about growth and rich and diverse ways of achieving it.

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