Aetna/UPS Health Care Enrollment

CLIENT: Aetna/UPS
PARTNERSHIP: Connacher Design & Idea Factory
PROJECT ELEMENTS: Brand, Print, Web

So sometimes it’s fun and rewarding to push outside one’s own comfort zone – in 2008, using the NASCAR theme was my design push.

To promote a healthy lifestyle through the use of health assessments and checkups to a business population comprised largely of healthy, thirty-something aged men, we tapped into the NASCAR attitude and image.

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